2015 African Green Revolution Forum (AGRF)

August - October 2015

Our client Alliance for a Green Revolution in Africa (AGRA) came to Cutting Edge PR to create a buzz around AGRF being hosted in Lusaka. AGRA wanted to encourage local participation and inspire interest in agriculture, particularly by increasing the participation of youth and women.

Cutting Edge developed the 2015 AGRF media strategy and provided media relations support, including the accreditation of foreign media and the scheduling of one on one interviews.

The agency also engaged suppliers to provide décor, videography, photography, entertainment and moderation. We also developed talking points for the republican Vice-President and Minister of Agriculture. Additionally, the agency managed a two-day exhibition.

We also coordinated a popular radio station live broadcast of the forum’s proceedings, including organising and scripting interviews for five of AGRF Partners together with the Deputy Minister of Agriculture and Livestock, Honourable Greyford Monde.